What inspired the creation of 5AM Jewellery?

Founded in 2020 by former London stylist Jocy, 5AM Jewellery was born from a deep love for accessories and a desire to create pieces that reflect her inner world. The moment she discovered wax carving, metal became her canvas—transforming imagination into tangible, sculptural forms.

What does “5AM” symbolise?

The name 5AM represents the first light of dawn—gentle, quiet, yet full of transformative energy. Just like the way jewellery rests on the skin, 5AM pieces aren’t loud or flashy; they quietly become part of your everyday life, carrying meaning and memory.

How does 5AM Jewellery approach design and creativity?

Every piece is designed and hand-carved by Jocy herself. Drawing inspiration from nature’s forms, shifting emotions, and everyday moments, each design celebrates asymmetry, organic lines, and textured imperfection. The brand values originality and treats jewellery as wearable art and emotional expression.

Is 5AM Jewellery committed to sustainability?

Absolutely. 5AM uses ethically sourced 925 sterling silver from certified mines and packages every piece in recyclable, eco-friendly materials. Sustainability is part of the brand’s DNA, aiming to create timeless jewelry that supports mindful consumption and responsible production.

What makes 5AM Jewelry deeply personal?

Many collections, such as the Ocean Series (featuring pieces like Erosion, F10w, Mermaid Tail, and Coral), are deeply rooted in Jocy’s personal memories—particularly those shared with her late father, a diver who passed away from cancer. Created in remembrance of their bond and love for the sea, these pieces are an emotional tribute, transforming cherished memories into meaningful, wearable design.