Avantelier Helps Centre

Please read these terms and conditions carefully before using the Avantelier WEB STORE.

Avantelier WEB STORE Privacy Policy


Avantelier is committed to protecting and respecting the privacy of our customers when you use this Website to make purchases. This privacy notice sets out how we may use the personal data that we collect from you or that you provide to us in the course of your using our Website.

Please read the following carefully to understand how we will use your personal data.



We use SLL encryption on all data to and from our website to protect your personal information online. You can check the security validity by clicking the padlock icon in your browser’s URL line. We also require our service providers to comply with strict data privacy requirements.



When you make a purchase on Avantelier WEB STORE, we may collect certain data about you, in order to fulfil your order and contact you should a query arise., such as:

Basic contact information including:

– Your name

– Your email address

– Your telephone number

– Your date of birth

– Your address 

During the process and retain this information as part of our records.

If you set up an account on our Website you will provide us with your chosen username (this will be the email address which you use when you sign up) and a password which you will be able to change.

– Your email address

– Your gender

– Your interests

When subscribing to our newsletter, we collect the above information in order to send you the products and features we believe may be most relevant

Your payment details

If you wish to make a purchase on the Website using your credit/ debit card then you will need to provide us with your credit/debit card information. When you make a purchase on Avantelier WEB STORE and your payment card is signature only, we may take a copy of an identification document (e.g. passport, driving licence) for protecting us from credit card chargebacks.

Certain technical information including:

Details about your device include IP address, device type, operating system, platform, location data, the browser type and version (including any plug-ins you may be using) and your time zone setting.

Information relating to your use of the Website, including telephone number, date of birth and address page response times, the pages of our Website that you visit, methods used to browse away from the page and any download errors.

 Records of how you use our services

We will keep a record of the products you have bought from us and any returns that you have made. We will also record how you have interacted with any marketing campaigns we have sent you, for example, whether you have read emails, used discount codes or entered any competitions.

Records of communications you have with us

If you contact us with a question or to provide feedback, for instance, we will keep a record of your communications with us through email or telephone (although we don’t record your calls).

Other information that you provide to us voluntarily

This may include data that you provide to us if you enter a competition or prize draw on our Website or the details of any feedback that you provide to one of our online surveys or focus groups.



We may share your data with:

Warehousing and fulfilment providers

We may share your personal data with our affiliates worldwide to provide you with the best access to our Stores and services wherever you may be. For example, if you purchased a product in  Avantelier WEB STORE, but the goods are in Iceland. We would pass your details on to the designer brand so that they may dispatch and deliver your purchased products.

Web development agencies

We will only share your personal data with our web development agencies if you are experiencing technical difficulties and we needed their help to fix an isolated incident.

Payment service providers

We use certain third parties such as payment processors and system providers to administer and process payments to and from you.

IT providers

We make use of certain IT providers to support our business, including for services such as customer support. We will share your data with our customer marketing service providers so that they may send you emails and SMS messages about products and offers that may be of interest to you, these emails and messages will all be from us and we don’t sell your data to third parties.

To comply with legal or regulatory requests

If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, we may share your personal data with a regulator or law enforcement agency, for example, the police or HMRC.



We only use the data you provide about yourself when placing an order to complete that order. We do not share this data with any outside third parties, except to the extent necessary to fulfil that order.



The period for which we may retain data about you will depend on the purposes for which the data was collected, whether you have requested the deletion of the data, and whether any legal obligations require the retention of the data (for example, for regulatory compliance). We will not retain data about you for longer than is necessary to fulfil the purposes for which the data was collected. Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us at info@avantelier.com. For security, and to protect your privacy, we will take reasonable steps to verify your identity before granting access or making corrections.



We want to make sure that your personal information is accurate and up to date. You can update your details at any time in the member’s section of our website.



As a result of our collecting and processing your personal data, you have the following legal rights:

– Request us to make any changes to your personal data if it is inaccurate or incomplete.

– Restrict our processing of your personal data in certain circumstances.

– If we use your personal data for direct marketing, ask us to stop and we will comply with your request. If we use your personal data on the basis of having a legitimate interest, object to our use of it for those purposes, giving an explanation of your particular situation, and we will consider your objection

Our processing of the data is carried out by automated means and is based on: (i) your consent; (ii) our necessity for the performance of a contract to which you are a party; or (iii) steps taken at your request prior to entering into a contract with us. To exercise any of your rights set out above please contact us at info@avantelier.com

We try to respond to all legitimate requests within one month. Occasionally it may take us longer when your request is particularly complex, in such cases, we will keep you updated on timescales. Such requests will be responded to free of charge, but a small administration fee may apply where requests are excessive. 



We may change this policy from time to time to ensure it is up to date with current European data protection laws. If there are significant changes to the way we process your data, we’ll notify you via our website, and if you’re subscribed to our mailing list, via email too.



For more information, please visit the ICO website

If you have any questions or wish to exercise any of your rights, please contact us at info@avantelier.com

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