ODDAIA, from Romania, blends global artisanal touches into sustainable knitwear. They revive ancestral techniques, prioritize quality, and embrace giving back, planting a tree for each sale. Crafted responsibly in the EU, their pre-order system minimizes environmental impact.
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How Does ODDAIA Approach Sustainability In their Practices?
+ Origin and Craftsmanship: Clothes crafted and responsibly produced in Romania, EU.
+ Transparency and Fair Wages: Constant transparency, traceability, safe workplaces, and fair wages for everyone involved in the production process.
+ Pre-Orders for Impeccable Slow Fashion: Exclusive reliance on pre-orders to create impeccable slow fashion, minimizing the risk of new clothes going to waste and presenting a better environmental choice.
+ No Stock Room, No Excess Stock: Absence of a stock room; only producing what is ordered. Even returned pieces find new homes from waiting lists, avoiding excess stock.
+ Giving Back Initiative – One Tree Planted: For every product sold, ODDAIA partners with One Tree Planted to plant a tree, contributing to forest regeneration.
Which Eco-Friendly Materials Does ODDAIA Utilize?
In terms of fabric sustainability:
+ TENCEL™, a 100% sustainable natural fibre sourced from eucalyptus tree pulp, is renowned for its softness and eco-friendly properties. Ideal for sustainable fashion, TENCEL™ clothing is comfortable, lightweight, and adaptable to different climates. Its closed-loop production system further minimizes environmental impact.
+ 100% Cotton is a versatile and sustainable natural fiber, widely used in the textile industry for its comfort, breathability, and durability. As a plant-derived material, cotton is biodegradable, making it an eco-friendly choice. It is known for its soft feel against the skin, moisture-absorbing properties, and suitability for various climates.
What Principles And Values Define ODDAIA’s Philosophy?
+ Sustainability: ODDAIA places sustainability at the forefront, inspiring a revolution against unsustainable practices in the fashion industry. Every decision is made with a deep consideration for the impact on the planet.
+ Quality Over Quantity: The brand prioritizes creating clothing with kindness and respect for the planet, focusing on quality over quantity. ODDAIA crafts garments that are made to last beyond a single season, contributing to a more sustainable approach to fashion.
+ Continuous Learning: ODDAIA acknowledges that achieving 100% sustainability is a continuous learning process. The brand remains conscious of its impact on the environment and is dedicated to exploring new ways to lower its overall environmental footprint.