BEAMS JAPAN

Founded in 1976 in Harajuku, BEAMS JAPAN began as a small select shop with the vision of transforming youth culture and spreading joy. Now a “Happy Life Solution Company,” BEAMS contributes to society through sustainability efforts, community building, and charitable initiatives. By blending digital innovation with community warmth, it fosters connections and supports Japan’s craftsmanship and culture on a global stage while promoting meaningful cultural exchange.

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