REBEL: 30 Years of London Fashion

Rebelling in Style: A 30-Year Chronicle of London’s Fashion Evolution

Writing by AVANTELIER, Photo & Video by AVANTELIER In 1993, the British Fashion Council established the NEWGEN scheme to support designers with exceptional talent and financial need, aiming to rejuvenate London’s fashion scene during a recession. Lee Alexander McQueen was among the initial beneficiaries, and over the past 30 years, more than 300 designers have cultivated […]

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