AVANTELIER Select showcases Ruddock Jewellery, a London-based brand by designer Sarah Ruddock. Handcrafted using traditional lost wax casting and recycled metals, each piece reflects bold, sculptural design with timeless elegance. Combining modernist inspiration with sustainable luxury, Ruddock Jewellery offers distinctive rings, earrings, and necklaces that embody fuss-free luxury and responsible craftsmanship.
Inspired by nature. Handcrafted design. Sustainable materials. Traditional Craftsmanship. Timeless Finish.
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Interview with Sarah Ruddock, Founder and Designer of Ruddock Jewellery
Could you tell us a little bit about the journey that led you to founding RUDDOCK?
Sarah Ruddock explained that her path to founding Ruddock Jewellery was a natural progression. She began her career in fashion as a clothing buyer but was always drawn to jewellery design. Initially, she created pieces for herself, experimenting with upcycling leather and vintage stones. When friends began requesting her designs, her passion for jewellery grew. She pursued silversmithing and wax carving courses, and in 2016, officially launched Ruddock. What started as a personal hobby evolved into her full-time career by 2019. For Sarah, the journey has been a creative one that continues to evolve.
What would you say defines RUDDOCK jewellery, and how does it stand out in the luxury jewellery market?
Ruddock described the brand as one that blends bold, distinctive designs with timeless elegance. Each piece is created to feel both contemporary and enduring, embodying a design ethos centered on simplicity, quality, and originality. She refers to the brand as “fuss-free luxury”—jewellery that is interesting, comfortable to wear, and exudes quiet confidence. Inspired by modernist art and sculpture, the designs often feature distinctive textures and forms. Even in details such as links and fastenings, there is always a hidden depth to explore.
Can you tell us a little more about the production process? What makes it unique?
According to Ruddock, each piece is produced using a traditional technique known as lost wax casting, which involves hand-carving the original design in wax before casting it in metal. This meticulous process preserves the integrity and detail of each design. What sets the brand apart is its commitment to working with a local supply chain. Every stage—casting, plating, finishing, and hallmarking—takes place within a few miles of Ruddock’s London studio, in areas such as Hatton Garden and Islington. This supports the local community while also helping reduce the company’s carbon footprint.
Sustainability is clearly important to Ruddock. Could you elaborate on how the brand incorporates sustainability into its design and manufacturing processes?
Sustainability, Ruddock emphasized, lies at the heart of the brand’s philosophy. The company uses recycled metals across all collections—gold, silver, and bronze—and any excess metal from production is saved and reused for future designs. The aim is to create thoughtful, small-batch pieces that minimize waste. Ruddock also partners with suppliers like CooksonGold, members of the Responsible Jewellery Council, ensuring materials are ethically sourced. While producing sustainably is not always easy, it is central to the brand’s mission, and there is a constant effort to improve practices.
You’ve received recognition from prestigious publications like Vogue and Grazia. What does this kind of exposure mean for you and the brand?
Recognition in leading publications such as Vogue and Grazia has been particularly rewarding for RUDDOCK. She admitted she never imagined her designs would appear in such outlets when she first began. For her, the exposure is not only a marker of success but also an affirmation that her work resonates with a broader audience. The recognition serves as motivation, pushing her to innovate continuously and raise the bar for the brand. In her view, being featured within the luxury industry conversation is both humbling and inspiring.
What is one of the most rewarding aspects of your work?
For RUDDOCK, the greatest reward comes from witnessing how clients connect with her creations. She believes jewellery is deeply personal, and seeing someone wear a Ruddock piece that reflects their individuality is profoundly fulfilling. Whether it’s a bespoke commission or a piece that becomes part of a client’s daily wear, she finds it rewarding to know her work plays a role in their personal story.
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