9:02 is a lifestyle brand founded by Amber, a Pilates instructor with a passion for sustainability, quality, and style. The brand seamlessly blends these elements to create apparel that enhances everyday life. Committed to environmental and social consciousness, 9:02 uses eco-friendly fabrics from Taiwan, including recycled nylon made from discarded fishing nets, and produces its designs locally. Rejecting fast fashion, the brand offers multifunctional, stylish yoga wear that aligns with the values of those who seek a sustainable lifestyle. 9:02 is more than just a yoga brand; it’s a reflection of energy, spirit, and a belief that fashion can make a positive impact on the world.
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What inspired the creation of 9:02, and how does it reflect its founder’s values?
9:02 was inspired by the values and spirit of its founder, Amber, a creative and thoughtful Pilates instructor. The brand reflects Amber’s commitment to sustainability, quality, and style. She believes these elements should be seamlessly integrated to enhance everyday life. Her dedication to environmental and social consciousness is evident in the brand’s use of eco-friendly materials and ethical practices, which are central to 9:02’s mission.
What materials are used in 9:02’s clothing, and how do they align with the brand’s sustainability goals?
9:02 uses eco-friendly fabrics from Taiwan, including recycled nylon made predominantly from discarded fishing nets. These materials are not only sustainable but also soft to the touch and breathable, ensuring comfort during wear. This choice aligns with the brand’s sustainability goals by reducing waste and promoting ethical practices. The focus on locally produced, environmentally conscious, and high-quality materials underscores 9:02’s rejection of fast fashion and its commitment to creating durable, comfortable, and sustainable apparel.
How does 9:02 differentiate itself from other yoga wear brands?
9:02 differentiates itself by offering more than just yoga wear—it embodies a lifestyle that values sustainability, creativity, and quality. Founded by Amber, a Pilates instructor who deeply understands the needs of those who practice yoga, 9:02 designs multifunctional apparel that can be worn not only for yoga but also for daily activities like running errands or meeting friends. This versatility, combined with Amber’s insight into the specific demands of active wear, and the brand’s strong commitment to ethical production and environmental consciousness, sets 9:02 apart from other brands in the market.
What is 9:02’s philosophy on fashion, and how does it aim to impact its customers?
9:02 believes that fashion can change the world by promoting sustainability and thoughtful living. The brand aims to elevate the daily lives of its customers through carefully crafted, stylish, and eco-friendly apparel. By wearing 9:02, customers align themselves with values that prioritize the environment and ethical practices, allowing them to feel confident in their choices and connected to a broader movement of sustainable living.
How to care for your 9:02 yoga wear?
+ Avoid using bleach, hot water, or a tumble dryer.
+ Protect your garments from prolonged exposure to high temperatures.
+ When possible, hand wash or use a laundry bag for machine washing.
+ For best results, remove the chest pads before washing.
+ Please note that the soft brushed texture of the fabric may develop slight pilling after multiple wears, which is normal.
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