In 2018, Li Chenghan founded CHERNG DESIGN, a brand centered on Confidence and Comfortableness, encapsulated by its distinctive double-C logo. Their ethos is “Fashion is an Attitude toward Life,” infusing urban landscapes with vivid colours. CHERNG DESIGN’s clothing transforms cities, making wearers an integral part of the city’s vibrant tapestry, creating an artistic connection.
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FASHION IS AN ATTITUDE TOWARD LIFE
What Principles And Values Define CHERNG’s Philosophy?
+ Sustainability: CHERNG is committed to eco-conscious practices, using sustainable materials like Solotex and working towards zero-waste production.
+ Eco-consciousness: CHERNG places a strong emphasis on minimising resource consumption by eco-friendly raw materials and making environmentally responsible choices in their fashion design and production.
+ Urban Canvas Therapy: CHERNG DESIGN’s core philosophy involves revitalising cityscapes with vibrant attire, creating an atmosphere that fosters a sense of healing.
Where Does the Inspiration For The Collection Come From?
“At some point in life, the world’s beauty becomes enough.” – Toni Morrison
This season’s inspiration comes from city parks, providing a tranquil space for urban residents to unwind and connect with nature. It’s a place where everyone can find happiness and peace, making it a gentle haven within the city.
How Does CHERNG Approach Sustainability In their Practices?
CHERNG DESIGN is actively committed to sustainability. They prioritise eco-friendly materials and are moving towards using more environmentally conscious resources in their clothing production. They have been consistently using Solotex, an innovative and eco-friendly yarn created by Teijin in Japan. This fabric is notable for its sustainable qualities, with 37% of its raw materials sourced from plants, reducing resource consumption. Solotex also offers comfortable stretch and memory restoration features. Additionally, CHERNG DESIGN repurposes stock fabric to minimize waste, striving for zero waste production.
